{"id":27,"date":"2022-11-12T16:15:22","date_gmt":"2022-11-12T16:15:22","guid":{"rendered":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/?post_type=part&#038;p=27"},"modified":"2022-11-12T16:15:22","modified_gmt":"2022-11-12T16:15:22","slug":"11-ways-to-make-your-squeeze-pages-convert","status":"publish","type":"part","link":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/part\/11-ways-to-make-your-squeeze-pages-convert\/","title":{"raw":"11 ways to make Your Squeeze Pages Convert","rendered":"11 ways to make Your Squeeze Pages Convert"},"content":{"raw":"<span style=\"text-align: initial;font-size: 1em\">So,<\/span><span style=\"text-align: initial;font-family: Lora, serif;font-size: 1em\"> how to make your squeeze page convert.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">1. The first question you must ask yourself is, \u201cwho am I talking to?\u201d\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Essentially, this boils down to who is your target audience and what exactly they want. However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page. (see the week 5 training to remind on how to find the target audience) In\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/archive.aweber.com\/awlist5476766\/JgQ0I\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">one of my emails<\/span><\/a>, <span data-preserver-spaces=\"true\">I gave my subscribers an exercise to pay attention to their emotions that guided them to bought something in the past. When you will trigger the right emotion on your squeeze page you are the winner.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">2. The most common mistake that people make when crafting a squeeze page is believing more is better. That belief would make sense if people pay attention, read all the information, and then act accordingly. Sadly, that is not the case. The overwhelming majority of people will see a crowded page, become bored or anxious, and leave the page. KEEP IT SIMPLE and think about the average person's attention span (3-8 seconds).<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Always use the rule of one in your pages<\/span>\r\n<ul>\r\n \t<li><span data-preserver-spaces=\"true\">Promote one product\/service<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Evoke one emotion<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Have one call to action<\/span><\/li>\r\n<\/ul>\r\n<span data-preserver-spaces=\"true\">3. Split-test EVERYTHING. This is the most important because you will improve what doesn't work.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Peter Drucker, the famous management guru, said \"measuring your stats is good. But you\u2019ve also got to manage them. Keeping tabs on all those numbers isn\u2019t good enough. You need to learn from what those numbers are trying to tell you. Knowing them you can make better decisions now and into the future.\"<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">I spent months learning how to set up and manage my tracking.\u00a0<\/span>\r\n<ul>\r\n \t<li><span data-preserver-spaces=\"true\">How to analyze tracking?\u00a0<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Which tracker to use?\u00a0<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Where to put my attention on track?\u00a0<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">How to set up tracking codes in my tracker?<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Where to set the tracking codes on my lead capture and thank you pages?\u00a0<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Which time periods to track?\u00a0<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">When do we need to analyze if something is not working and how?\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span data-preserver-spaces=\"true\">I have various pieces of training about split testing in my courses\u00a0<\/span>\r\n\r\n<a class=\"editor-rtfLink\" href=\"https:\/\/onlinemarketingacademy.club\/courses\/sales-funnels-revenue-secrets-2\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u201cSales Funnels Revenue Secrets\u201d<\/span><\/a>\r\n\r\n<a class=\"editor-rtfLink\" href=\"https:\/\/onlinemarketingacademy.club\/courses\/courses-safelists-and-viral-mailers-2\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Tips Tricks And Tools To Get More Leads And Sales With Safelists And Viral Mailers<\/span><\/a>\r\n\r\n<span data-preserver-spaces=\"true\">To test everything you need a good tracker. I use\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clixtrac.com\/?aff=24609\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Clixtrax<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and have everything for $10 a month.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Remember everything should trickle down from the headline. So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone's<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">attention.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">4. Consistency is the key. Do not list the information that could ever be perceived as being counterintuitive to the point. For example, do not construct a headline that reads \u201cThe unbelievable benefits of weight loss\u201d and then includes bullet points that focus on the benefits of exercise. Inconsistencies lead to confusion, which leads to losing potential customers.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">5. This might sound obvious, but make sure your sales page and squeeze page are centered around one another. In other words, do not have a sales page that informs readers about strategies to generate traffic<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">and then have a squeeze page that refers to internet marketing in general.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">6. Be enticing and sell the benefits. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">7. Disregard your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (\u201cwhat converts the best?\u201d).<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Remember #3. TEST EVERYTHING.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">8. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page? Do not be long-winded. Simply tell them what they are getting and what they need to do.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">9. Colors make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience. So try some different colors and test, test, test.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Note: Try introducing opposite colors from the color wheel to your page and see if that helps.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">10. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">have been in business. Additionally, you can include any awards or certificates that show legitimacy.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Remember, DO NOT clutter the page.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">11. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a \u201cyes\u201d or a \u201cno.\u201d<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u00a0For example,\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u201cWould you like to lose 15 pounds?\u201d\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Do you want to be loved by everyone?\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Would you like to look 5 years younger?\u201d\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Just by being on your website, they are in a so-called \u201cyes frame of mind,\u201d which essentially means introducing these types of questions almost<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">guarantees they will choose to opt into your list.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">I spend a lot of time thinking about how to help you to become a better marketer and have more success.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">I wrote in the beginning how to write persuasively to convince people to take action<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">We showed you how to create the page step by step in the last week training<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">In this training, I told you how to check if your page is ok<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Now it is your turn<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You don't need to be an expert<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Create pages for yourself to learn how to do it at the beginning<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Just start creating them<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You can create 20 pages in the PMS member area<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Create them<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Delite the ones you don't like and create new ones<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Just create them\u00a0<\/span>\r\n\r\n&nbsp;","rendered":"<p><span style=\"text-align: initial;font-size: 1em\">So,<\/span><span style=\"text-align: initial;font-family: Lora, serif;font-size: 1em\"> how to make your squeeze page convert.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1. The first question you must ask yourself is, \u201cwho am I talking to?\u201d\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Essentially, this boils down to who is your target audience and what exactly they want. However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page. (see the week 5 training to remind on how to find the target audience) In\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/archive.aweber.com\/awlist5476766\/JgQ0I\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">one of my emails<\/span><\/a>, <span data-preserver-spaces=\"true\">I gave my subscribers an exercise to pay attention to their emotions that guided them to bought something in the past. When you will trigger the right emotion on your squeeze page you are the winner.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. The most common mistake that people make when crafting a squeeze page is believing more is better. That belief would make sense if people pay attention, read all the information, and then act accordingly. Sadly, that is not the case. The overwhelming majority of people will see a crowded page, become bored or anxious, and leave the page. KEEP IT SIMPLE and think about the average person&#8217;s attention span (3-8 seconds).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Always use the rule of one in your pages<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Promote one product\/service<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Evoke one emotion<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Have one call to action<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">3. Split-test EVERYTHING. This is the most important because you will improve what doesn&#8217;t work.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Peter Drucker, the famous management guru, said &#8220;measuring your stats is good. But you\u2019ve also got to manage them. Keeping tabs on all those numbers isn\u2019t good enough. You need to learn from what those numbers are trying to tell you. Knowing them you can make better decisions now and into the future.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I spent months learning how to set up and manage my tracking.\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How to analyze tracking?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which tracker to use?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Where to put my attention on track?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to set up tracking codes in my tracker?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Where to set the tracking codes on my lead capture and thank you pages?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which time periods to track?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">When do we need to analyze if something is not working and how?\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">I have various pieces of training about split testing in my courses\u00a0<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/onlinemarketingacademy.club\/courses\/sales-funnels-revenue-secrets-2\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u201cSales Funnels Revenue Secrets\u201d<\/span><\/a><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/onlinemarketingacademy.club\/courses\/courses-safelists-and-viral-mailers-2\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Tips Tricks And Tools To Get More Leads And Sales With Safelists And Viral Mailers<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">To test everything you need a good tracker. I use\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.clixtrac.com\/?aff=24609\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Clixtrax<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and have everything for $10 a month.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember everything should trickle down from the headline. So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone&#8217;s<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">4. Consistency is the key. Do not list the information that could ever be perceived as being counterintuitive to the point. For example, do not construct a headline that reads \u201cThe unbelievable benefits of weight loss\u201d and then includes bullet points that focus on the benefits of exercise. Inconsistencies lead to confusion, which leads to losing potential customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">5. This might sound obvious, but make sure your sales page and squeeze page are centered around one another. In other words, do not have a sales page that informs readers about strategies to generate traffic<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">and then have a squeeze page that refers to internet marketing in general.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">6. Be enticing and sell the benefits. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">7. Disregard your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (\u201cwhat converts the best?\u201d).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember #3. TEST EVERYTHING.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">8. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page? Do not be long-winded. Simply tell them what they are getting and what they need to do.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">9. Colors make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience. So try some different colors and test, test, test.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Note: Try introducing opposite colors from the color wheel to your page and see if that helps.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">10. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">have been in business. Additionally, you can include any awards or certificates that show legitimacy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember, DO NOT clutter the page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">11. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a \u201cyes\u201d or a \u201cno.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0For example,\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWould you like to lose 15 pounds?\u201d\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do you want to be loved by everyone?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Would you like to look 5 years younger?\u201d\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Just by being on your website, they are in a so-called \u201cyes frame of mind,\u201d which essentially means introducing these types of questions almost<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">guarantees they will choose to opt into your list.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I spend a lot of time thinking about how to help you to become a better marketer and have more success.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I wrote in the beginning how to write persuasively to convince people to take action<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We showed you how to create the page step by step in the last week training<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this training, I told you how to check if your page is ok<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now it is your turn<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t need to be an expert<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Create pages for yourself to learn how to do it at the beginning<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Just start creating them<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can create 20 pages in the PMS member area<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Create them<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Delite the ones you don&#8217;t like and create new ones<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Just create them\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"parent":0,"menu_order":3,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-27","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/27\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/27\/revisions\/28"}],"wp:attachment":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/contributor?post=27"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/license?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}