{"id":29,"date":"2022-11-12T16:16:37","date_gmt":"2022-11-12T16:16:37","guid":{"rendered":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/?post_type=part&#038;p=29"},"modified":"2022-11-12T16:16:37","modified_gmt":"2022-11-12T16:16:37","slug":"create-sales-letter-that-sells","status":"publish","type":"part","link":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/part\/create-sales-letter-that-sells\/","title":{"raw":"Create Sales Letter  that sells","rendered":"Create Sales Letter  that sells"},"content":{"raw":"<span data-preserver-spaces=\"true\">You want to create content, sales letters, articles, emails, newsletters that persuade people to take action.\u00a0<\/span>\r\n<h2><strong>So do you know what distinguishes a recognized copywriter from the others?<\/strong><\/h2>\r\n<ul>\r\n \t<li><span data-preserver-spaces=\"true\">It is not the style and the voice<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">It is not the orientation toward specific niches<\/span><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">It is not the type of the content<\/span><\/li>\r\n<\/ul>\r\nThe difference between him and other copywriters is the knowledge. They know which elements to put in their copy and how to persuade people to take action.\r\n\r\n<span data-preserver-spaces=\"true\">Today I will show you how to create content and write sales letters, emails, articles, and all kinds of content to persuade people to take action.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Every time before you start writing something, put yourself in the buyer\u2019s place. (we suppose here you know your buyer, his problems, wishes, desires, obstacles\u2026)<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">So as a buyer, if you are interested in solving your problem or satisfying your desire, you will start searching for the solution.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Of course, you will subscribe to some newsletters too.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You can try and do anything to find the solution and solve the problem.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">As a result of your searching, you can find much content promoting similar products on the nets or in your inbox that claims will solve your problem.\u00a0\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Now pay attention to this.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">When will you click on the link to see more, do all of them catch your attention in the same way?\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">When will you open your inbox do all headlines are worth spreading the email and read the content?\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">So take time and do this research.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Make a list of good promotions that solve your problem, explain your objections, and motivate you to buy and take action. Then, when you analyze them, you will see that they have all or most of the elements explained below in their copy.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">No matter what you\u2019re selling when you will create content or where you are selling it \u2013 ads, webpages, video sales letters, email campaigns, and so forth \u2013 these elements will help you sell more products with less effort. And they\u2019re easy to learn and implement, too.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">If your content doesn\u2019t contain these elements well, your odds of persuading people to buy is only slightly higher than the chances of getting pocket aces.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You have a 1 in (13 * 17) chance of being dealt Pocket Aces, or 1 in 221. So, you have a less than 0.5% chance of being dealt pocket Aces.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">If you\u2019re comfortable with those odds, disregard this article, continue with your practice, and don\u2019t apply these elements in your copy.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But if you want to have great copywriting life and make great money as a writer, continue with the article and implement most of these elements in your content.<\/span>\r\n\r\n&nbsp;\r\n<h2>Which elements do you need to put in your copy when you create content?<\/h2>\r\nHere they are\u2026\r\n<h2><strong><span data-preserver-spaces=\"true\">One Big Idea and One Story<\/span><\/strong><\/h2>\r\n<span data-preserver-spaces=\"true\">Back in the days when a circus would roll into town, they would walk an elephant down the main street to grab everyone\u2019s attention. Notice they weren\u2019t walking ten magician\u2019s rabbits or a hundred trained mice down the main road, but rather one giant, impossible-to-miss elephant.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">One good idea or benefit, clearly and convincingly presented, is better than a hundred tiny ideas or benefits when you create content.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Readers can\u2019t grasp a hundred or even just ten ideas or benefits. It\u2019s too much, causes confusion, and prompts the prospect to \u201cthink about it later\u201d when it doesn\u2019t hurt so much.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">And later never comes.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But one great idea or benefit, told with one captivating Story, stirring one emotion, and offering one clear way to achieve a goal or overcome a problem, will direct the prospect to one inevitable response \u2013 buying the product.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">To use this technique, decide on your core idea before you get started. For example, what is the one benefit you\u2019re going to extoll?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Once you have the core idea, weave it through the entire promotion, from the ad or email to the sales page and even on the checkout page, too.<\/span>\r\n<h2><strong><span data-preserver-spaces=\"true\">A headline that will catch reader attention<\/span><\/strong><\/h2>\r\n<span data-preserver-spaces=\"true\">Pop Quiz: What is the most crucial element of any marketing campaign?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Is it:<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">1: The ability to drive traffic?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">2: The ability to recruit top affiliates?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">3: A product people desperately want to buy?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">4: Or a terrific headline and opening to your sales message?<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Believe it or not, it\u2019s #4.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You can create the best offer in the marketing campaign ever known to mankind for a product or service people want to buy. But unless your headline and opening grab them, prospects aren\u2019t going to pay attention.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">And if prospects aren\u2019t paying attention, it doesn\u2019t matter how much traffic you drive or how many affiliates you recruit, either.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Marketing research shows 80% of your success in the marketing campaign comes from your headline and the first 300 to 500 words of your message.<\/span>\r\n<h3>AIDA Formula<\/h3>\r\n<span data-preserver-spaces=\"true\">I\u2019ll bet you already know the first half of this headline-writing formula. A great headline is crucial for success, which is why you want your headline to:<\/span>\r\n<ul>\r\n \t<li><span data-preserver-spaces=\"true\">Grab\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Attention\u00a0<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Arouse\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interest\u00a0<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Create\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Desire<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Motivate\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Action<\/span><\/strong><\/li>\r\n<\/ul>\r\n<span data-preserver-spaces=\"true\">Yup, that\u2019s the old AIDA formula, and it\u2019s as relevant today as it was 50 years ago.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But today when we create content, if we want our headlines to be super effective in all the internet noise, we need to go a step further and employ the 4U\u2019s. This review technique will tell you if your headline will hit sales out of the park or if you need to make some adjustments to it first.<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">The 4U\u2019s Formula<\/span><\/strong><\/h3>\r\n<strong><span data-preserver-spaces=\"true\">1: Useful<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline offer something valuable to the prospect? For example, if your target market is salespeople, then \u201c7 Magic Words to Close Any Sale\u201d would be helpful to them.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">2: Ultra-specific<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline employ specific details to make the promise real, believable, and achievable? Instead of \u201cMake More Sales,\u201d you can say, \u201cImprove Your Conversion Rate by 36% Overnight.\u201d<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">3: Urgent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline indicate this message is time-sensitive and cannot be left until later? \u201c5 Stocks that Will Double by May 29th\u201d is a good example.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">4: Unique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline sound like nothing else out there? For example, instead of saying \u201cHow to Lower Your Cholesterol,\u201d your headline might be, \u201c3 Kitchen Ingredients that Lower Cholesterol by 33.3%.\u201d<\/span>\r\n\r\n&nbsp;\r\n<h2><strong><span data-preserver-spaces=\"true\">Elements you need to create content that sells in the body<\/span><\/strong><\/h2>\r\n<span data-preserver-spaces=\"true\">In the body, you need to define the problem and present the solution using the following elements.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">They act as the framework to build your sales message and persuade your reader to take action.\u00a0<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">1: Picture<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 here\u2019s where you get the reader to visualize the positive benefits your product will have on their life.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Paint a picture with words that illustrate the dramatic difference your product will make for the reader.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">2: Promise<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 this is the specific promise of the best benefit of your product. This single promise needs to recur throughout your copy.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">For example, \u201cNew breakthrough in heart health could help you feel that you have a brand new heart in 60 days.\u201d The benefit is improved heart health, and the promise is feeling like you have a brand new heart.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">3:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Offer you will put when you create content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Your offer is not only the product you promote but all bonuses, gifts, and discounts included in your content.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">It would help if you created an\u00a0<a href=\"https:\/\/onlinemarketingacademy.club\/courses\/sales-funnels-revenue-secrets-2\/\" target=\"_blank\" rel=\"noopener\">offer where the perceived value for the buyers is high<\/a>. You need to convince them that they will get much more for their money.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">4: Warn:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u2013 You picture them the solution, where they want to be when your product solves their problem, but to persuade them to take action, you need to make it hurt. The more it hurts, the more they will need the solution.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">For example<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You promote weight loss product<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">You can explain that your product will help them lose 30 pounds in 3 weeks because of its unique substance. The product is unique, and people can\u2019t find the similar one in the market. So they will see the solution and may or may not buy because they can choose from many similar products on the market.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But when you add agitation, you motivate them to buy because they are scared the situation will worsen.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">For example<\/span>\r\n<blockquote><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.who.int\/news-room\/q-a-detail\/obesity-health-consequences-of-being-overweight\" target=\"_blank\" rel=\"noopener\">According to the World Health association<\/a>\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u201cBeing overweight or obese can have a serious impact on health. Carrying extra fat leads to serious health consequences such as cardiovascular disease (mainly heart disease and stroke), type 2 diabetes, musculoskeletal disorders like osteoarthritis, and some cancers (endometrial, breast, and colon). These conditions cause premature death and substantial disability.\u201d<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Take this seriously. If you don\u2019t take action today, you risk getting a stroke or some serious illness. You will not only lose weight but improve your health because our supplements enable you to lose weight and improve your overall health.\u00a0<\/span><\/blockquote>\r\n&nbsp;\r\n\r\n<strong><span data-preserver-spaces=\"true\">5: Proof<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">and Credibility<\/span><\/strong><span data-preserver-spaces=\"true\">: -The reason why they should believe you. To make your copy effective, you\u2019ve got to prove you can deliver on your promise. This means you need to offer solid proof of your claims to create believability in the prospect.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Use quotes, expert testimonials, user testimonials, track records, charts, diagrams, and so forth to boost credibility and convince the reader that this product works.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">6: Bullets:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 This is where you will put all features of the products connected with benefits the reader will have from them using this formula<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Feature + Benefit + What it means for them<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">For example:<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">If you buy this course:<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">*You will get free guides on how to learn the topic faster, so you will have a framework for every lesson in it<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">*You will get checklists on what do you need to do, so you can be sure everything is done correctly<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">*You can get templates and resources you can use to know how to connect with clients.\u00a0<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">7. Guarantee<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">Finally, reverse the risk to guarantee they have nothing to lose and everything to gain by acting now. Tell buyers about your trial offer if you have one, let them know about the return policy or money-back guarantee, and give them methods to contact customer service if they have a question or need help.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">8: Call to Action<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 this is where you get your reader to take action. Remind your reader of the urgency to solve the problem, tell them precisely what to do, and remind them how easy it is to take action.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">9: Restate Benefits &amp; Urgency:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Motivate them to take action now. Remind readers how their life can be better with your solution.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Top it all off with reasons for acting immediately, such as scarcity, a limited-time offer, or an external deadline (such as Christmas).<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Ok. These are elements you need to add to your copy to persuade people to take action. Try to add as much of them as you can.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Use this article as guidance when you create content for your following sales Letter, Emal, article, or another type of content.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Use it as a checklist to be sure your content has as many of the elements mentioned here.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n&nbsp;","rendered":"<p><span data-preserver-spaces=\"true\">You want to create content, sales letters, articles, emails, newsletters that persuade people to take action.\u00a0<\/span><\/p>\n<h2><strong>So do you know what distinguishes a recognized copywriter from the others?<\/strong><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">It is not the style and the voice<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It is not the orientation toward specific niches<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It is not the type of the content<\/span><\/li>\n<\/ul>\n<p>The difference between him and other copywriters is the knowledge. They know which elements to put in their copy and how to persuade people to take action.<\/p>\n<p><span data-preserver-spaces=\"true\">Today I will show you how to create content and write sales letters, emails, articles, and all kinds of content to persuade people to take action.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every time before you start writing something, put yourself in the buyer\u2019s place. (we suppose here you know your buyer, his problems, wishes, desires, obstacles\u2026)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So as a buyer, if you are interested in solving your problem or satisfying your desire, you will start searching for the solution.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Of course, you will subscribe to some newsletters too.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can try and do anything to find the solution and solve the problem.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a result of your searching, you can find much content promoting similar products on the nets or in your inbox that claims will solve your problem.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Now pay attention to this.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When will you click on the link to see more, do all of them catch your attention in the same way?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When will you open your inbox do all headlines are worth spreading the email and read the content?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So take time and do this research.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make a list of good promotions that solve your problem, explain your objections, and motivate you to buy and take action. Then, when you analyze them, you will see that they have all or most of the elements explained below in their copy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">No matter what you\u2019re selling when you will create content or where you are selling it \u2013 ads, webpages, video sales letters, email campaigns, and so forth \u2013 these elements will help you sell more products with less effort. And they\u2019re easy to learn and implement, too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your content doesn\u2019t contain these elements well, your odds of persuading people to buy is only slightly higher than the chances of getting pocket aces.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You have a 1 in (13 * 17) chance of being dealt Pocket Aces, or 1 in 221. So, you have a less than 0.5% chance of being dealt pocket Aces.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019re comfortable with those odds, disregard this article, continue with your practice, and don\u2019t apply these elements in your copy.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But if you want to have great copywriting life and make great money as a writer, continue with the article and implement most of these elements in your content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Which elements do you need to put in your copy when you create content?<\/h2>\n<p>Here they are\u2026<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">One Big Idea and One Story<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Back in the days when a circus would roll into town, they would walk an elephant down the main street to grab everyone\u2019s attention. Notice they weren\u2019t walking ten magician\u2019s rabbits or a hundred trained mice down the main road, but rather one giant, impossible-to-miss elephant.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One good idea or benefit, clearly and convincingly presented, is better than a hundred tiny ideas or benefits when you create content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Readers can\u2019t grasp a hundred or even just ten ideas or benefits. It\u2019s too much, causes confusion, and prompts the prospect to \u201cthink about it later\u201d when it doesn\u2019t hurt so much.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And later never comes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But one great idea or benefit, told with one captivating Story, stirring one emotion, and offering one clear way to achieve a goal or overcome a problem, will direct the prospect to one inevitable response \u2013 buying the product.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To use this technique, decide on your core idea before you get started. For example, what is the one benefit you\u2019re going to extoll?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once you have the core idea, weave it through the entire promotion, from the ad or email to the sales page and even on the checkout page, too.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">A headline that will catch reader attention<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Pop Quiz: What is the most crucial element of any marketing campaign?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Is it:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1: The ability to drive traffic?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2: The ability to recruit top affiliates?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3: A product people desperately want to buy?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">4: Or a terrific headline and opening to your sales message?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Believe it or not, it\u2019s #4.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can create the best offer in the marketing campaign ever known to mankind for a product or service people want to buy. But unless your headline and opening grab them, prospects aren\u2019t going to pay attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And if prospects aren\u2019t paying attention, it doesn\u2019t matter how much traffic you drive or how many affiliates you recruit, either.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Marketing research shows 80% of your success in the marketing campaign comes from your headline and the first 300 to 500 words of your message.<\/span><\/p>\n<h3>AIDA Formula<\/h3>\n<p><span data-preserver-spaces=\"true\">I\u2019ll bet you already know the first half of this headline-writing formula. A great headline is crucial for success, which is why you want your headline to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Grab\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Attention\u00a0<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Arouse\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interest\u00a0<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Create\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Desire<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Motivate\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Action<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Yup, that\u2019s the old AIDA formula, and it\u2019s as relevant today as it was 50 years ago.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But today when we create content, if we want our headlines to be super effective in all the internet noise, we need to go a step further and employ the 4U\u2019s. This review technique will tell you if your headline will hit sales out of the park or if you need to make some adjustments to it first.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">The 4U\u2019s Formula<\/span><\/strong><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">1: Useful<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline offer something valuable to the prospect? For example, if your target market is salespeople, then \u201c7 Magic Words to Close Any Sale\u201d would be helpful to them.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2: Ultra-specific<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline employ specific details to make the promise real, believable, and achievable? Instead of \u201cMake More Sales,\u201d you can say, \u201cImprove Your Conversion Rate by 36% Overnight.\u201d<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3: Urgent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline indicate this message is time-sensitive and cannot be left until later? \u201c5 Stocks that Will Double by May 29th\u201d is a good example.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">4: Unique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 does your headline sound like nothing else out there? For example, instead of saying \u201cHow to Lower Your Cholesterol,\u201d your headline might be, \u201c3 Kitchen Ingredients that Lower Cholesterol by 33.3%.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Elements you need to create content that sells in the body<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">In the body, you need to define the problem and present the solution using the following elements.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They act as the framework to build your sales message and persuade your reader to take action.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1: Picture<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 here\u2019s where you get the reader to visualize the positive benefits your product will have on their life.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Paint a picture with words that illustrate the dramatic difference your product will make for the reader.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2: Promise<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 this is the specific promise of the best benefit of your product. This single promise needs to recur throughout your copy.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, \u201cNew breakthrough in heart health could help you feel that you have a brand new heart in 60 days.\u201d The benefit is improved heart health, and the promise is feeling like you have a brand new heart.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Offer you will put when you create content:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Your offer is not only the product you promote but all bonuses, gifts, and discounts included in your content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It would help if you created an\u00a0<a href=\"https:\/\/onlinemarketingacademy.club\/courses\/sales-funnels-revenue-secrets-2\/\" target=\"_blank\" rel=\"noopener\">offer where the perceived value for the buyers is high<\/a>. You need to convince them that they will get much more for their money.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">4: Warn:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u2013 You picture them the solution, where they want to be when your product solves their problem, but to persuade them to take action, you need to make it hurt. The more it hurts, the more they will need the solution.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You promote weight loss product<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can explain that your product will help them lose 30 pounds in 3 weeks because of its unique substance. The product is unique, and people can\u2019t find the similar one in the market. So they will see the solution and may or may not buy because they can choose from many similar products on the market.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But when you add agitation, you motivate them to buy because they are scared the situation will worsen.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.who.int\/news-room\/q-a-detail\/obesity-health-consequences-of-being-overweight\" target=\"_blank\" rel=\"noopener\">According to the World Health association<\/a>\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cBeing overweight or obese can have a serious impact on health. Carrying extra fat leads to serious health consequences such as cardiovascular disease (mainly heart disease and stroke), type 2 diabetes, musculoskeletal disorders like osteoarthritis, and some cancers (endometrial, breast, and colon). These conditions cause premature death and substantial disability.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Take this seriously. If you don\u2019t take action today, you risk getting a stroke or some serious illness. You will not only lose weight but improve your health because our supplements enable you to lose weight and improve your overall health.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong><span data-preserver-spaces=\"true\">5: Proof<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">and Credibility<\/span><\/strong><span data-preserver-spaces=\"true\">: -The reason why they should believe you. To make your copy effective, you\u2019ve got to prove you can deliver on your promise. This means you need to offer solid proof of your claims to create believability in the prospect.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use quotes, expert testimonials, user testimonials, track records, charts, diagrams, and so forth to boost credibility and convince the reader that this product works.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">6: Bullets:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 This is where you will put all features of the products connected with benefits the reader will have from them using this formula<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Feature + Benefit + What it means for them<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you buy this course:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">*You will get free guides on how to learn the topic faster, so you will have a framework for every lesson in it<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">*You will get checklists on what do you need to do, so you can be sure everything is done correctly<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">*You can get templates and resources you can use to know how to connect with clients.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">7. Guarantee<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Finally, reverse the risk to guarantee they have nothing to lose and everything to gain by acting now. Tell buyers about your trial offer if you have one, let them know about the return policy or money-back guarantee, and give them methods to contact customer service if they have a question or need help.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">8: Call to Action<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 this is where you get your reader to take action. Remind your reader of the urgency to solve the problem, tell them precisely what to do, and remind them how easy it is to take action.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">9: Restate Benefits &amp; Urgency:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Motivate them to take action now. Remind readers how their life can be better with your solution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Top it all off with reasons for acting immediately, such as scarcity, a limited-time offer, or an external deadline (such as Christmas).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ok. These are elements you need to add to your copy to persuade people to take action. Try to add as much of them as you can.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use this article as guidance when you create content for your following sales Letter, Emal, article, or another type of content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use it as a checklist to be sure your content has as many of the elements mentioned here.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"parent":0,"menu_order":4,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-29","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/29\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/pressbooks\/v2\/parts\/29\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/contributor?post=29"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/capturepagescourse\/wp-json\/wp\/v2\/license?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}