Want To Know The Secret To Writing Good Email Subject Lines?

I think that you will agree with me when I say:

It is really hard to convert ice-cold traffic into email subscribers

When it turns out you can dramatically increase your email list with a few simple tips

In fact, these tips helped me to increase my list by 280%

Tip #1: Learn everything you need to build your list

Tip #2: Get more subscribers 

Tip #3: Connect with your subscribers with compelling emails

E-mail marketing can be quite competitive at times

You must build relationships with your subscribers and strengthen the connection with them.

That is why any email marketer aims somehow to persuade subscribers to make purchases or order what the business offers.

But to read the email, subscribers have to open it first, and what they see at a glance are the “from” field and the subject line.

Therefore, the primary question experienced marketer has to answer is: “Will the subject line catch the recipient’s attention to open the email, or will it make the reader ignore the email?”

So you need a catchy, short, and descriptive subject line that catch reader attention, allowing them to explore further what is in the email. 

To get the impression of which types of email subject lines to avoid altogether, go to your spam folder and see the subject lines. 

And here is the most important factor

We all know that the target audience is a baseline of any marketing strategy. That is why many businesses and companies invest in research and studying their target audience to increase their open rate. So, your subject line has to contain the target audience’s benefits and desires.

Create a subject line that will catch reader attention using

AIDA Formula

I’ll bet you already know the first half of this headline-writing Formula. A great subject line is crucial for success, which is why you want your subject line to:

• Grab Attention
• Arouse Interest 
• Create Desire
• Motivate Action

Yup, that’s the old AIDA formula and it’s as relevant today as it was 50 years ago. 

But today, if we want our subject lines to be super effective, we need to go a step further and employ the 4U’s.

Business coach and serial entrepreneur Michael Masterson develop the 4U’s Formula. The Formula works not only for headlines but for blog post titles and email subject lines. Your headline has to have at least 3 of the 4U’s components to be super effective in all the internet noise.

The 4U’s Formula 

This review technique will tell you if your subject line hits sales out of the park or if you need to adjust it first.

1: Useful – Ask yourself does your headline solves a problem, offers a benefit, or provides value for your audience on the other way. People buy by emotion and justify the purchase with logic. They always ask what is here for me. That is why always put in the subject line something that is useful for the prospect and provides an excellent value for them

2: Ultra-specific: it increases how valuable the content is and makes it more useful and compelling.

Ask yourself: Does your subject line employs specific details to make the promise real, believable, and achievable? For example, instead of “Lose More Weight,” you can say, “Lose 30 pounds in 3 weeks with our healthy diet .”

3: Urgent – Ask yourself: Does your subject line force your prospect to open the email now? Does it offer some discounts, limited-time bonuses?

4: Unique – Does your subject line sound like nothing else out there? For example, instead of saying “How to Lower Your Cholesterol,” your headline might be, “3 Kitchen Ingredients that Lower Cholesterol by 33.3%.”

In case you have any doubt about the importance of headlines (subject lines), here is what some of the greats in advertising have to say

“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines – or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down.”

John Caples

“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money”.

David Ogilvy

“The purpose of a headline is to pick out people you can interest. 

Headlines on ads are like headlines on news items. Nobody reads a whole newspaper. One is interested in financial news, one in politics, one in society, one in cooking, one in sports, etc. There are whole pages in any newspaper, which we may never scan at all. Yet other people might turn directly to those pages. We pick out what we wish to read by headlines, and we don’t want those headlines misleading. The writing of headlines is one of the greatest journalistic arts. They either conceal or reveal an interest.”

Scientific advertising, Claudie Hopkins

“There has been much confusion about how much of a selling job your headline should be required to do. Your

headline does not need to sell at all. It does not have to mention your product. It does not even have to mention your main appeal.

Your headline has only one job—to stop your prospect and compel him to read the second sentence of your ad. In the same way, your second sentence has only one job—to force him to read the third sentence of your ad.”

Breakthrough advertising Eugene M. Schwartz 

Follow these tips for writing hot email subject lines for your target audience:

1. Your aim when writing the subject line should be: Open the Email 

However, the subject line should always be relevant to the body message. Many people focus so much on the email body and forget the promises in the subject line. So the main thing is that the subject line makes sure the recipient opens the email, and it must be relevant to the body of the email.

2. Keep it short. It should have 5-9 words. 

3. Don’t tell people what to do, especially when asking people to “register,” “donate,” and all other calls to action words you may think of. Instead, put specific calls to action within the body of the email or the article.

4. Emphasize what value the reader will get from your content. When subscribers see the email in their inbox, this question appears in their minds: why should I take my precious time from my busy schedule to read this email? What is in it for me? 

The answer to this question is right there on the subject line.

Offering the reader information he needs or what he is curious about will drive him to read your email. Subject lines that make the reader think they are helpful, timely, or about them always work. Studies show that every subject line’s first two words should convey a personal value to the reader.

6. Understand your audience well –The key question should always be, “what subject line triggers your audience?” Capitalize on that and ensure that it is what the audience is familiar with, not what is good for you.

Things To Avoid When Writing Your Email Subject Lines

· Using all capital letters in your subject line

· Using multiple exclamation marks or other punctuation marks.

· Using the spam words in your subject line. (Free, Money, and so on)

· Overusing other offer-type words. Don’t have them as the first word in your subject line.

Here are 40 powerful fill-in-the-blank(s) headlines you can use as a template, plus examples provided (hypothetical and real-life):

https://onlinemarketingacademy.club/wp-content/uploads/2021/08/40-powerful-fill-in-the-blanks-headlines.pdf

To conclude

Your aim with the subject line was to persuade the subscriber to open your email. Learn to write them.

Want To Know The Secret To Writing Good Email Subject Lines?

The secret to writing good email subject lines is to write as many email subject lines as you can. What I like to do is come up with at least 20 email subject lines. Aiming for this amount stimulates your creative juices. It forces you to think outside the box.

What I have found is that I normally end up with one of the last few email subject lines.

What you can also do is to read and dissect other email subject lines and then model what you think will work for your email.

That is why your assignment today is to choose a topic/ product you want to promote and write 30 headlines using the tips in this weekly training. 

Do this with every subject line and headlines in the future and you will see the difference in your writing

Follow these action steps to create action-oriented emails to your subscribers.

Use a question.
e.g. – “What is your biggest concern?”

Use curiosity.
e.g. – “Here’s the latest report”

Use the Zeigarnik effect.
e.g. – “A simple tip to _______”

Use ellipses:
“A simple tip to shed fat…”

Use specifics.
e.g. – “How I shed 10 pounds in 7 days”