{"id":3,"date":"2021-11-06T14:01:10","date_gmt":"2021-11-06T14:01:10","guid":{"rendered":"https:\/\/authorlab.pro\/layout\/subjectline\/2021\/11\/06\/main-body\/"},"modified":"2021-11-06T17:56:08","modified_gmt":"2021-11-06T17:56:08","slug":"main-body","status":"publish","type":"part","link":"https:\/\/authorlab.pro\/layout\/subjectline\/part\/main-body\/","title":{"raw":"Want To Know The Secret To Writing Good Email Subject Lines?","rendered":"Want To Know The Secret To Writing Good Email Subject Lines?"},"content":{"raw":"<img class=\"alignnone size-medium wp-image-38\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n<p data-pm-slice=\"1 1 []\">I think that you will agree with me when I say:<\/p>\r\nIt is really hard to convert ice-cold traffic into email subscribers\r\n\r\nWhen it turns out you can dramatically increase your email list with a few simple tips\r\n\r\nIn fact, these tips helped me to increase my list by 280%\r\n\r\n<em><strong><u>Tip #1: Learn everything you need to build your list <\/u><\/strong><\/em>\r\n\r\n<em><strong><u>Tip #2: Get more subscribers\u00a0<\/u><\/strong><\/em>\r\n\r\n<em><strong><u>Tip #3: Connect with your subscribers with compelling emails<\/u><\/strong><\/em>\r\n\r\n<strong>E-mail marketing can be quite competitive at times<\/strong>\r\n\r\nYou must build relationships with your subscribers and strengthen the connection with them.\r\n\r\n<span data-preserver-spaces=\"true\">That is why any email marketer aims somehow to persuade subscribers to make purchases or order what the business offers.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But to read the email, subscribers have to open it first, and what they see at a glance are the \"from\" field and the subject line.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Therefore, the primary question experienced marketer has to answer is: \"Will the subject line catch the recipient's attention to open the email, or will it make the reader ignore the email?\"<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">So you need a catchy, short, and descriptive subject line that catch reader attention, allowing them to explore further what is in the email.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">To get the impression of which types of email subject lines to avoid altogether, go to your spam folder and see the subject lines.\u00a0<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">And here is the most important factor<\/span><\/strong><\/h3>\r\n<span data-preserver-spaces=\"true\">We all know that the target audience is a baseline of any marketing strategy. That is why many businesses and companies invest in research and studying their target audience to increase their open rate. So, your subject line has to contain the target audience's benefits and desires.<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">Create a subject line that will catch reader attention using<\/span><\/strong><\/h3>\r\n<h3><strong><span data-preserver-spaces=\"true\">AIDA Formula<\/span><\/strong><\/h3>\r\n<img class=\"alignnone size-medium wp-image-39\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n\r\n<span data-preserver-spaces=\"true\">I'll bet you already know the first half of this headline-writing Formula. A great subject line is crucial for success, which is why you want your subject line to:<\/span>\r\n<ul>\r\n \t<li><span data-preserver-spaces=\"true\">Grab\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Attention<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Arouse\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interest\u00a0<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Create\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Desire<\/span><\/strong><\/li>\r\n \t<li><span data-preserver-spaces=\"true\">Motivate\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Action<\/span><\/strong><\/li>\r\n<\/ul>\r\n<span data-preserver-spaces=\"true\">Yup, that's the old AIDA formula and it's as relevant today as it was 50 years ago.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">But today, if we want our subject lines to be super effective, we need to go a step further and employ the 4U's.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Business coach and serial entrepreneur\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/www.michaelmasterson.net\/whois.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Michael Masterson<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0develop the 4U's Formula. The Formula works not only for headlines but for blog post titles and email subject lines. Your headline has to have at least 3 of the 4U's components to be super effective in all the internet noise.<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">The 4U's Formula<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h3>\r\n<img class=\"alignnone size-medium wp-image-40\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n\r\n<span data-preserver-spaces=\"true\">This review technique will tell you if your subject line hits sales out of the park or if you need to adjust it first.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">1: Useful<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Ask yourself does your headline solves a problem, offers a benefit, or provides value for your audience on the other way. People buy by emotion and justify the purchase with logic. They always ask what is here for me. That is why always put in the subject line something that is useful for the prospect and provides an excellent value for them<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">2: Ultra-specific<\/span><\/strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">it increases how valuable the content is and makes it more useful and compelling<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Ask yourself:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Does your subject line employs specific details to make the promise real, believable, and achievable? For example, instead of \"Lose More Weight,\" you can say, \"Lose 30 pounds in 3 weeks with our healthy diet .\"<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">3: Urgent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Ask yourself:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Does your subject line force your prospect to open the email now? Does it offer some discounts, limited-time bonuses?<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">4: Unique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Does your subject line sound like nothing else out there? For example, instead of saying \"How to Lower Your Cholesterol,\" your headline might be, \"3 Kitchen Ingredients that Lower Cholesterol by 33.3%.\"<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">In case you have any doubt about the importance of headlines (subject lines), here is what some of the greats in advertising have to say<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\"Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines \u2013 or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down.\"<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">John Caples<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">\"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money\".<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">David Ogilvy<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">\"The purpose of a headline is to pick out people you can interest.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Headlines on ads are like headlines on news items. Nobody reads a whole newspaper. One is interested in financial news, one in politics, one in society, one in cooking, one in sports, etc. There are whole pages in any newspaper, which we may never scan at all. Yet other people might turn directly to those pages. We pick out what we wish to read by headlines, and we don't want those headlines misleading. The writing of headlines is one of the greatest journalistic arts. They either conceal or reveal an interest.\"<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Scientific advertising, Claudie Hopkins<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">\"There has been much confusion about how much of a selling job your headline should be required to do. Your<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">headline does not need to sell at all. It does not have to mention your product. It does not even have to mention your main appeal.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Your headline has only one job\u2014to stop your prospect and compel him to read the second sentence of your ad. In the same way, your second sentence has only one job\u2014to force him to read the third sentence of your ad.\"<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Breakthrough advertising Eugene M. Schwartz\u00a0<\/span><\/strong>\r\n<h3><strong><span data-preserver-spaces=\"true\">Follow these tips for writing hot email subject lines for your target audience:<\/span><\/strong><\/h3>\r\n<img class=\"alignnone size-medium wp-image-41\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n\r\n<span data-preserver-spaces=\"true\">1. Your aim when writing the subject line should be: Open the Email\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">However, the subject line should always be relevant to the body message. Many people focus so much on the email body and forget the promises in the subject line. So the main thing is that the subject line makes sure the recipient opens the email, and it must be relevant to the body of the email.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">2. Keep it short. It should have 5-9 words.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">3. Don't tell people what to do, especially when asking people to \"register,\" \"donate,\" and all other calls to action words you may think of. Instead, put specific calls to action within the body of the email or the article.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">4. Emphasize what value the reader will get from your content. When subscribers see the email in their inbox, this question appears in their minds: why should I take my precious time from my busy schedule to read this email? What is in it for me?\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">The answer to this question is right there on the subject line.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Offering the reader information he needs or what he is curious about will drive him to read your email. Subject lines that make the reader think they are helpful, timely, or about them always work. Studies show that every subject line's first two words should convey a personal value to the reader.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">6. Understand your audience well \u2013The key question should always be, \"what subject line triggers your audience?\" Capitalize on that and ensure that it is what the audience is familiar with, not what is good for you.<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">Things To Avoid When Writing Your Email Subject Lines<\/span><\/strong><\/h3>\r\n<img class=\"alignnone size-medium wp-image-42\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n\r\n<span data-preserver-spaces=\"true\">\u00b7 Using all capital letters in your subject line<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u00b7 Using multiple exclamation marks or other punctuation marks.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u00b7 Using the spam words in your subject line. (Free, Money, and so on)<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">\u00b7 Overusing other offer-type words. Don't have them as the first word in your subject line.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Here are 40 powerful fill-in-the-blank(s) headlines you can use as a template, plus examples provided\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(hypothetical and real-life):<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">https:\/\/onlinemarketingacademy.club\/wp-content\/uploads\/2021\/08\/40-powerful-fill-in-the-blanks-headlines.pdf<\/span>\r\n<h3><strong><span data-preserver-spaces=\"true\">To conclude<\/span><\/strong><\/h3>\r\n<span data-preserver-spaces=\"true\">Your aim with the subject line was to persuade the subscriber to open your email. Learn to write them.<\/span>\r\n<h3><strong>Want To Know The Secret To Writing Good Email Subject Lines?<\/strong><\/h3>\r\n<img class=\"alignnone size-medium wp-image-43\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/>\r\n\r\n&nbsp;\r\n\r\n<span data-preserver-spaces=\"true\">The secret to writing good email subject lines is to write as many email subject lines as you can. What I like to do is come up with at least 20 email subject lines. Aiming for this amount stimulates your creative juices. It forces you to think outside the box.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">What I have found is that I normally end up with one of the last few email subject lines.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">What you can also do is to read and dissect other email subject lines and then model what you think will work for your email.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">That is why your assignment today is to choose a topic\/ product you want to promote and write 30 headlines using the tips in this weekly training.\u00a0<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">Do this with every subject line and headlines in the future and you will see the difference in your writing<\/span>\r\n\r\nFollow these action steps to create action-oriented emails to your subscribers.\r\n\r\nUse a question.\r\ne.g. \u2013 \u201cWhat is your biggest concern?\u201d\r\n\r\nUse curiosity.\r\ne.g. \u2013 \u201cHere\u2019s the latest report\u201d\r\n\r\nUse the Zeigarnik effect.\r\ne.g. \u2013 \u201cA simple tip to _______\u201d\r\n\r\nUse ellipses:\r\n\u201cA simple tip to shed fat\u2026\u201d\r\n\r\nUse specifics.\r\ne.g. \u2013 \u201cHow I shed 10 pounds in 7 days\u201d","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-38\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-300x150.jpg 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-768x384.jpg 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-65x33.jpg 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-225x113.jpg 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2-350x175.jpg 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-2.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">I think that you will agree with me when I say:<\/p>\n<p>It is really hard to convert ice-cold traffic into email subscribers<\/p>\n<p>When it turns out you can dramatically increase your email list with a few simple tips<\/p>\n<p>In fact, these tips helped me to increase my list by 280%<\/p>\n<p><em><strong><u>Tip #1: Learn everything you need to build your list <\/u><\/strong><\/em><\/p>\n<p><em><strong><u>Tip #2: Get more subscribers\u00a0<\/u><\/strong><\/em><\/p>\n<p><em><strong><u>Tip #3: Connect with your subscribers with compelling emails<\/u><\/strong><\/em><\/p>\n<p><strong>E-mail marketing can be quite competitive at times<\/strong><\/p>\n<p>You must build relationships with your subscribers and strengthen the connection with them.<\/p>\n<p><span data-preserver-spaces=\"true\">That is why any email marketer aims somehow to persuade subscribers to make purchases or order what the business offers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But to read the email, subscribers have to open it first, and what they see at a glance are the &#8220;from&#8221; field and the subject line.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, the primary question experienced marketer has to answer is: &#8220;Will the subject line catch the recipient&#8217;s attention to open the email, or will it make the reader ignore the email?&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So you need a catchy, short, and descriptive subject line that catch reader attention, allowing them to explore further what is in the email.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get the impression of which types of email subject lines to avoid altogether, go to your spam folder and see the subject lines.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">And here is the most important factor<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">We all know that the target audience is a baseline of any marketing strategy. That is why many businesses and companies invest in research and studying their target audience to increase their open rate. So, your subject line has to contain the target audience&#8217;s benefits and desires.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Create a subject line that will catch reader attention using<\/span><\/strong><\/h3>\n<h3><strong><span data-preserver-spaces=\"true\">AIDA Formula<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-39\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-300x150.png 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-768x384.png 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-65x33.png 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-225x113.png 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-350x175.png 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">I&#8217;ll bet you already know the first half of this headline-writing Formula. A great subject line is crucial for success, which is why you want your subject line to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Grab\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Attention<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Arouse\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Interest\u00a0<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Create\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Desire<\/span><\/strong><\/li>\n<li><span data-preserver-spaces=\"true\">Motivate\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Action<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Yup, that&#8217;s the old AIDA formula and it&#8217;s as relevant today as it was 50 years ago.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But today, if we want our subject lines to be super effective, we need to go a step further and employ the 4U&#8217;s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business coach and serial entrepreneur\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/www.michaelmasterson.net\/whois.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Michael Masterson<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0develop the 4U&#8217;s Formula. The Formula works not only for headlines but for blog post titles and email subject lines. Your headline has to have at least 3 of the 4U&#8217;s components to be super effective in all the internet noise.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">The 4U&#8217;s Formula<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-40\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-300x150.png 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-768x384.png 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-65x33.png 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-225x113.png 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1-350x175.png 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Untitled-design-1.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">This review technique will tell you if your subject line hits sales out of the park or if you need to adjust it first.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1: Useful<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Ask yourself does your headline solves a problem, offers a benefit, or provides value for your audience on the other way. People buy by emotion and justify the purchase with logic. They always ask what is here for me. That is why always put in the subject line something that is useful for the prospect and provides an excellent value for them<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2: Ultra-specific<\/span><\/strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><strong><span data-preserver-spaces=\"true\">it increases how valuable the content is and makes it more useful and compelling<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Ask yourself:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Does your subject line employs specific details to make the promise real, believable, and achievable? For example, instead of &#8220;Lose More Weight,&#8221; you can say, &#8220;Lose 30 pounds in 3 weeks with our healthy diet .&#8221;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3: Urgent<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Ask yourself:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Does your subject line force your prospect to open the email now? Does it offer some discounts, limited-time bonuses?<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">4: Unique<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Does your subject line sound like nothing else out there? For example, instead of saying &#8220;How to Lower Your Cholesterol,&#8221; your headline might be, &#8220;3 Kitchen Ingredients that Lower Cholesterol by 33.3%.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In case you have any doubt about the importance of headlines (subject lines), here is what some of the greats in advertising have to say<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines \u2013 or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down.&#8221;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">John Caples<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money&#8221;.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">David Ogilvy<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;The purpose of a headline is to pick out people you can interest.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Headlines on ads are like headlines on news items. Nobody reads a whole newspaper. One is interested in financial news, one in politics, one in society, one in cooking, one in sports, etc. There are whole pages in any newspaper, which we may never scan at all. Yet other people might turn directly to those pages. We pick out what we wish to read by headlines, and we don&#8217;t want those headlines misleading. The writing of headlines is one of the greatest journalistic arts. They either conceal or reveal an interest.&#8221;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Scientific advertising, Claudie Hopkins<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;There has been much confusion about how much of a selling job your headline should be required to do. Your<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">headline does not need to sell at all. It does not have to mention your product. It does not even have to mention your main appeal.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your headline has only one job\u2014to stop your prospect and compel him to read the second sentence of your ad. In the same way, your second sentence has only one job\u2014to force him to read the third sentence of your ad.&#8221;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Breakthrough advertising Eugene M. Schwartz\u00a0<\/span><\/strong><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Follow these tips for writing hot email subject lines for your target audience:<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-41\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-300x150.png 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-768x384.png 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-65x33.png 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-225x113.png 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-350x175.png 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">1. Your aim when writing the subject line should be: Open the Email\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, the subject line should always be relevant to the body message. Many people focus so much on the email body and forget the promises in the subject line. So the main thing is that the subject line makes sure the recipient opens the email, and it must be relevant to the body of the email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. Keep it short. It should have 5-9 words.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3. Don&#8217;t tell people what to do, especially when asking people to &#8220;register,&#8221; &#8220;donate,&#8221; and all other calls to action words you may think of. Instead, put specific calls to action within the body of the email or the article.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">4. Emphasize what value the reader will get from your content. When subscribers see the email in their inbox, this question appears in their minds: why should I take my precious time from my busy schedule to read this email? What is in it for me?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The answer to this question is right there on the subject line.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Offering the reader information he needs or what he is curious about will drive him to read your email. Subject lines that make the reader think they are helpful, timely, or about them always work. Studies show that every subject line&#8217;s first two words should convey a personal value to the reader.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">6. Understand your audience well \u2013The key question should always be, &#8220;what subject line triggers your audience?&#8221; Capitalize on that and ensure that it is what the audience is familiar with, not what is good for you.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Things To Avoid When Writing Your Email Subject Lines<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-42\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-300x150.png 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-768x384.png 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-65x33.png 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-225x113.png 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2-350x175.png 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-2.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">\u00b7 Using all capital letters in your subject line<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00b7 Using multiple exclamation marks or other punctuation marks.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00b7 Using the spam words in your subject line. (Free, Money, and so on)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00b7 Overusing other offer-type words. Don&#8217;t have them as the first word in your subject line.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are 40 powerful fill-in-the-blank(s) headlines you can use as a template, plus examples provided\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(hypothetical and real-life):<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">https:\/\/onlinemarketingacademy.club\/wp-content\/uploads\/2021\/08\/40-powerful-fill-in-the-blanks-headlines.pdf<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">To conclude<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Your aim with the subject line was to persuade the subscriber to open your email. Learn to write them.<\/span><\/p>\n<h3><strong>Want To Know The Secret To Writing Good Email Subject Lines?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-43\" src=\"http:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-300x150.png 300w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-768x384.png 768w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-65x33.png 65w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-225x113.png 225w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3-350x175.png 350w, https:\/\/authorlab.pro\/layout\/subjectline\/wp-content\/uploads\/sites\/1237\/2021\/11\/Follow-These-3.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The secret to writing good email subject lines is to write as many email subject lines as you can. What I like to do is come up with at least 20 email subject lines. Aiming for this amount stimulates your creative juices. It forces you to think outside the box.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What I have found is that I normally end up with one of the last few email subject lines.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What you can also do is to read and dissect other email subject lines and then model what you think will work for your email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That is why your assignment today is to choose a topic\/ product you want to promote and write 30 headlines using the tips in this weekly training.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Do this with every subject line and headlines in the future and you will see the difference in your writing<\/span><\/p>\n<p>Follow these action steps to create action-oriented emails to your subscribers.<\/p>\n<p>Use a question.<br \/>\ne.g. \u2013 \u201cWhat is your biggest concern?\u201d<\/p>\n<p>Use curiosity.<br \/>\ne.g. \u2013 \u201cHere\u2019s the latest report\u201d<\/p>\n<p>Use the Zeigarnik effect.<br \/>\ne.g. \u2013 \u201cA simple tip to _______\u201d<\/p>\n<p>Use ellipses:<br \/>\n\u201cA simple tip to shed fat\u2026\u201d<\/p>\n<p>Use specifics.<br \/>\ne.g. \u2013 \u201cHow I shed 10 pounds in 7 days\u201d<\/p>\n","protected":false},"parent":0,"menu_order":1,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-3","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/pressbooks\/v2\/parts\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":6,"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/pressbooks\/v2\/parts\/3\/revisions"}],"predecessor-version":[{"id":44,"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/pressbooks\/v2\/parts\/3\/revisions\/44"}],"wp:attachment":[{"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/wp\/v2\/media?parent=3"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/wp\/v2\/contributor?post=3"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/authorlab.pro\/layout\/subjectline\/wp-json\/wp\/v2\/license?post=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}