Testing and Tracking
We are all marketers
We want our messages to be delivered and seen
We want our landing pages to convert well
In one word, we want results
Are you work for ours without desired results?
Are you feeling frustrated and overwhelmed?
Are your emails with low open and click rates?
If so, don’t worry
You are not alone
80% of marketers are in the same place as you and feel the same
I was working more than 12+ hours in the beginning, trying to do everything right.
I was clicking for credits, sending messages, writing personal emails, promoted in socials…all day long.
The results?
Small…
Until I paid for a mentor, he taught me that tracking is the most important thing for an online business.
You have to track everything to see what is working and what is not working. The problem is that you have to learn how to set up your tracking right.
The next part of the email is very important.
Peter Drucker, the famous management guru, said, “measuring your stats is good. But you’ve also got to manage them. Keeping tabs on all those numbers isn’t good enough. You need to learn from what those numbers are trying to tell you. Knowing them, you can make better decisions now and into the future.”
I spent months learning how to set up and manage my tracking. How to analyze tracking? Which tracker to use? Where to put my attention on track? How to set up tracking codes in my tracker? Where to set the tracking codes on my lead capture and thank you pages? Which time periods to track? When do we need to analyze if something is not working and how? Unfortunately, these kinds of questions are not explained in any course or book.
The fundamentals I learned are:
You must use a good tracking program that shows you the right analytics. I use Clixtrax.
You must have a separate thank you page for every campaign so they can have unique tracking codes. You must use your squeeze page builder to create them.
You must learn to put the tracking codes on the squeeze and thank you pages.
But when you set everything, you will know what works and what to promote.
Now I implement the 80/20 rule.
I promote in the safelists where I got the most signups every day, and twice in the week in the others. This pattern saved me a lot of money and brought me many results.
You can do the same. Try clixtrax and track your results with confidence. Don’t waste your time clicking for credits and promoting in inactive safelists and viral mailers where you don’t have results.
If you track your results and get a lot of clicks without signups, it may be because of
- There are a lot of false clicks
- Your offer is not good
- Your lead magnet is not good
- Your landing page is not compelling
With proper tracking, you will find the reason for your low results.
Testing and tracking is the only way to find out what works when it comes to your sales pages, lead pages, and ad campaigns. And it’s the only way to improve your conversion rates so that you can.
The next step is to figure out what you’re going to test. You can test almost anything. However, many marketers fall into the trap of testing factors that will have very little impact on their conversion rates.
Instead, you want to focus about 80% to 90% of your time and efforts on testing that small handful of factors that are likely to create the biggest boosts to your conversion rates.
The two biggest factors include:
- Your overall offer. This includes how you position your offer to your audience, the price of the product, and what your offering in terms of bonuses and other perks.
- Your headlines. Changing your headline can double, triple, or even quadruple your conversion rates. This includes headlines on sales letters and lead pages and subject lines on emails.
Other factors to test include:
- Your postscript (P.S.), since this is one of the most-read parts of a sales letter.
- The call to action. This includes the text you use and the graphical look of the order button or opt-in button.
- The overall design of your web page. First impressions count. If your web page doesn’t look polished and professional, your prospects are going to back out without reading the content.
- Video sales letters versus text sales letters. You can test video only, text-only, and video plus text together.
If you aren’t tracking your results, then you do not have the information you need to improve your conversions and get more signups and sales.
Once you start collecting the statistics, then you need to keep track of your conversions in a spreadsheet so you know if they are getting better or worse from one week to the next.
The process of trying different pages and evaluating which ones are the best converting is called Split Testing or A/B Testing. If you think you can improve on your conversion rate, then you can try sending some of your traffic to a separate page and track the conversion rate separately. If the new page converts better than the old page, then it becomes the new primary page.
This type of A/B or split testing is essential to make sure that you are making the best use of the traffic you are generating.
You need to compare how your promotion converted from one week to the next. Is the conversion rate getting better, worse, or staying the same?
Successful marketers see their conversions as a continuous experiment. They are constantly trying new ideas to make things better and get more results from the same traffic. The more you learn from testing, the better marketer you become, and that is the true Key to Success.
See in the next part how to set up a campaign with clixtrac