{"id":3,"date":"2022-03-18T20:51:44","date_gmt":"2022-03-18T20:51:44","guid":{"rendered":"https:\/\/authorlab.pro\/layout\/tracking\/?p=3"},"modified":"2022-03-18T21:56:24","modified_gmt":"2022-03-18T21:56:24","slug":"testing-and-tracking","status":"publish","type":"part","link":"https:\/\/authorlab.pro\/layout\/tracking\/part\/testing-and-tracking\/","title":{"raw":"Testing and Tracking","rendered":"Testing and Tracking"},"content":{"raw":"We are all marketers<\/span>\r\n\r\nWe want our messages to be delivered and seen<\/span>\r\n\r\nWe want our landing pages to convert well<\/span>\r\n\r\nIn one word, we want results<\/span>\r\n\r\n \r\n\r\nAre you work for ours without desired results?<\/span>\r\n\r\nAre you feeling frustrated and overwhelmed?<\/span>\r\n\r\nAre your emails with low open and click rates?<\/span>\r\n\r\nIf so, don't worry<\/span>\r\n\r\nYou are not alone<\/span>\r\n\r\n80% of marketers are in the same place as you and feel the same\u00a0<\/span>\r\n\r\n \r\n\r\nI was working more than 12+ hours in the beginning, trying to do everything right.<\/span>\r\n\r\nI was clicking for credits, sending messages, writing personal emails, promoted in socials\u2026all day long.<\/span>\r\n\r\nThe results?<\/span>\r\n\r\nSmall...<\/span>\r\n\r\nUntil I paid for a mentor, he taught me that tracking is the most important thing for an online business.\r\n\r\nYou have to track everything to see what is working and what is not working. The problem is that you have to learn how to set up your tracking right.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nThe next part of the email is very important.<\/span><\/strong>\r\n\r\n\u00a0<\/span>\r\n\r\nPeter Drucker, the famous management guru, said, \"measuring your stats is good. But you've also got to manage them. Keeping tabs on all those numbers isn't good enough. You need to learn from what those numbers are trying to tell you. Knowing them, you can make better decisions now and into the future.\"<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nI spent months learning how to set up and manage my tracking. How to analyze tracking? Which tracker to use? Where to put my attention on track? How to set up tracking codes in my tracker? Where to set the tracking codes on my lead capture and thank you pages? Which time periods to track? When do we need to analyze if something is not working and how? Unfortunately, these kinds of questions are not explained in any course or book.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nThe fundamentals I learned are:<\/span><\/strong>\r\n\r\n\u00a0<\/span>\r\n\r\nYou must use a good tracking program that shows you the right analytics. I use\u00a0<\/a><\/span>Clixtrax<\/span><\/u>.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nYou must have a separate thank you page for every campaign so they can have unique tracking codes. You must use your squeeze page builder to create them.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nYou must learn to put the tracking codes on the squeeze and thank you pages.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nBut when you set everything, you will know what works and what to promote.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nNow I implement the 80\/20 rule.\u00a0<\/span>\r\n\r\nI promote in the safelists where I got the most signups every day, and twice in the week in the others. This pattern saved me a lot of money and brought me many results.\u00a0<\/span>\r\n\r\nYou can do the same. Try clixtrax and track your results with confidence. Don't waste your time clicking for credits and promoting in inactive safelists and viral mailers where you don't have results.<\/span>\r\n\r\nIf you track your results and get a lot of clicks without signups, it may be because of<\/span>\r\n
    \r\n \t
  1. There are a lot of false clicks<\/span><\/li>\r\n \t
  2. Your offer is not good<\/span><\/li>\r\n \t
  3. Your lead magnet is not good<\/span><\/li>\r\n \t
  4. Your landing page is not compelling<\/span><\/li>\r\n<\/ol>\r\nWith proper tracking, you will find the reason for your low results.<\/span>\r\n\r\nTesting and tracking is the only way to find out what works when it comes to your sales pages, lead pages, and ad campaigns. And it's the only way to improve your conversion rates so that you can.<\/span>\r\n\r\nThe next step is to figure out what you\u2019re going to test. You can test almost anything. However, many marketers fall into the trap of testing factors that will have very little impact on their conversion rates.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nInstead, you want to focus about 80% to 90% of your time and efforts on testing that small handful of factors that are likely to create the biggest boosts to your conversion rates.<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\nThe two biggest factors include:<\/span>\r\n\r\n\u00a0<\/span>\r\n