11 ways to make Your Squeeze Pages Convert
So, how to make your squeeze page convert.
1. The first question you must ask yourself is, “who am I talking to?”
Essentially, this boils down to who is your target audience and what exactly they want. However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page. (see the week 5 training to remind on how to find the target audience) In one of my emails, I gave my subscribers an exercise to pay attention to their emotions that guided them to bought something in the past. When you will trigger the right emotion on your squeeze page you are the winner.
2. The most common mistake that people make when crafting a squeeze page is believing more is better. That belief would make sense if people pay attention, read all the information, and then act accordingly. Sadly, that is not the case. The overwhelming majority of people will see a crowded page, become bored or anxious, and leave the page. KEEP IT SIMPLE and think about the average person’s attention span (3-8 seconds).
Always use the rule of one in your pages
- Promote one product/service
- Evoke one emotion
- Have one call to action
3. Split-test EVERYTHING. This is the most important because you will improve what doesn’t work.
Peter Drucker, the famous management guru, said “measuring your stats is good. But you’ve also got to manage them. Keeping tabs on all those numbers isn’t good enough. You need to learn from what those numbers are trying to tell you. Knowing them you can make better decisions now and into the future.”
I spent months learning how to set up and manage my tracking.
- How to analyze tracking?
- Which tracker to use?
- Where to put my attention on track?
- How to set up tracking codes in my tracker?
- Where to set the tracking codes on my lead capture and thank you pages?
- Which time periods to track?
- When do we need to analyze if something is not working and how?
I have various pieces of training about split testing in my courses
“Sales Funnels Revenue Secrets”
Tips Tricks And Tools To Get More Leads And Sales With Safelists And Viral Mailers
To test everything you need a good tracker. I use Clixtrax and have everything for $10 a month.
Remember everything should trickle down from the headline. So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone’s
attention.
4. Consistency is the key. Do not list the information that could ever be perceived as being counterintuitive to the point. For example, do not construct a headline that reads “The unbelievable benefits of weight loss” and then includes bullet points that focus on the benefits of exercise. Inconsistencies lead to confusion, which leads to losing potential customers.
5. This might sound obvious, but make sure your sales page and squeeze page are centered around one another. In other words, do not have a sales page that informs readers about strategies to generate traffic
and then have a squeeze page that refers to internet marketing in general.
6. Be enticing and sell the benefits. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.
7. Disregard your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (“what converts the best?”).
Remember #3. TEST EVERYTHING.
8. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page? Do not be long-winded. Simply tell them what they are getting and what they need to do.
9. Colors make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience. So try some different colors and test, test, test.
Note: Try introducing opposite colors from the color wheel to your page and see if that helps.
10. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you
have been in business. Additionally, you can include any awards or certificates that show legitimacy.
Remember, DO NOT clutter the page.
11. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a “yes” or a “no.”
For example,
“Would you like to lose 15 pounds?”
Do you want to be loved by everyone?
Would you like to look 5 years younger?”
Just by being on your website, they are in a so-called “yes frame of mind,” which essentially means introducing these types of questions almost
guarantees they will choose to opt into your list.
I spend a lot of time thinking about how to help you to become a better marketer and have more success.
I wrote in the beginning how to write persuasively to convince people to take action
We showed you how to create the page step by step in the last week training
In this training, I told you how to check if your page is ok
Now it is your turn
You don’t need to be an expert
Create pages for yourself to learn how to do it at the beginning
Just start creating them
You can create 20 pages in the PMS member area
Create them
Delite the ones you don’t like and create new ones
Just create them