101 templates on how to create the Headlines and Subheadlines
Before you start creating pages you need to start thinking about
- How to write a compelling headline and subheadline
- How to offer the bonus
- How to create the layout
- How to create the opt-in form ( you will ask autoresponder’s support if you have a problem)
- How to connect it with the landing page
- How to create a page using autoresponder’s platforms (you will ask autoresponder’s support if you have a problem)
Start thinking like a marketer. If you forgot how to return to previous pieces of training to find the target audience, their problems, desires.
And now, here are 101 templates on how to create the Headlines and Subheadlines
- [Number] Ways to [Get a Benefit]
Example: 27 Ways To Boost Your Conversion Rates
- The Secrets Of [Getting a Good Result]
Example: The Secrets of Getting Rid of Garden Pests Naturally
- Everything You Ever Wanted to Know About [Topic]
Example: Everything You Ever Wanted to Know About Buying a New Car
- The Beginner’s Guide to [Topic]
Example: The Beginner’s Guide to Golf
- The Quick and Easy Way to [Get Some Result]
Example: The Quick And Easy Way To Get Rid of Fine Lines and Wrinkles
- How to [Get Some Result] In Just [Short Time Period]
Example: How to Start a Church In Just 60 Days
- The #1 Way to [Get Some Benefit]
Example: The #1 Way to Get Rid of Cellulite
- What Your [Type of Person] Doesn’t Want You To Know
Example: What Your Real Estate Agent Doesn’t Want You To Know
- [Number] Easy Steps to [Getting a Benefit]
Example: Three Easy Steps to Writing Better Sales Letters
- The Surprising Truth About [Topic]
Example: The Surprising Truth About Traveling Europe On A Shoestring Budget
Apps
- The Ultimate [Type of] App
Example: The Ultimate SEO App
- The [type/benefit]-izer
Example: The Conversionizer App For Marketers
- The [Type of] Calculator
Example: The Fat-Loss and Calorie-Counting Calculator
- The [Type of] Planner
Example: The Blogger’s Publishing Planner
- The [Type of] Generator
Example: The Headline Generator App
Planners And Calendars
- The [Type of Person’s] Weekly Planner
Example: The Competitive Bodybuilder’s Weekly Planner
- 30 Days to [Results]
Example: 30 Days To Your First Novel
- The Complete Planner for [Type of Person]
Example: The Complete Meal Planner For the Low-Carb Dieter
- [Get Results] in 24 Hours
Example: Get More Traffic In 24 Hours
- Swipe This [Type of] Planner
Example: Swipe This Zone 3 Gardening Planner
Mind Maps
- The Complete Guide to [Topic]
Example: The Complete Guide to Growing Beautiful Roses
- Seeing [Topic] In a New Way
Example: Seeing Novel Writing In A New Way
- A Crash Course in [Topic]
Example: A Crash Course In Hydroponics
- An Overview of [Topic]
Example: An Overview Of Starting Your Own Business
- Planning [Topic]
Example: Planning Your Retirement
Tools: Checklists, Templates, Worksheets, etc
- The [Topic/Type] Journal
Example: The Insomniac’s Sleep Journal
- The [Topic/Type] Spreadsheet
Example: The Dieter’s Nutrition and Fitness Spreadsheet
- The Surefire [Type] Log
Example: The Surefire Weight-Loss Log
- [Get Some Great Result] With This [number] Point Checklist
Example: Sell Your Home Fast With This 77 Point Checklist
- The Ultimate [Topic] Checklist
Example: The Ultimate RV-Vacation Checklist
- The 10-Minute Worksheet for [Getting a Good Result]
Example: The 10-Minute Worksheet For Picking a Profitable Niche
- How to [Get a Good Result] In [Number of Steps]
Example: How To Set Up a Blog In Five Easy Steps
- [Number] [Type] Templates
Example: 17 Surefire Sales Letter Templates
- [Type] Templates For Every [Occasion, Niche, etc]
Example: Press Release Templates For Every Occasion
- The [Topic] Workbook
Example: The Debt-Management Workbook
- The Step-By-Step Worksheet for [Getting a Good Result]
Example: The Step-By-Step Worksheet For Planning Your Novel
- The [Topic] Quick Start Checklist
Example: The Product-Launch Quick Start Checklist
- The [Topic/Type of] Swipe File
Example: The Copywriter’s Headline Swipe File
Trial Offers
- The One-Week [Type Of] Sneak Peek
Example: The One-Week Fat-Be-Gone Sneak Peek
- [Start Getting A Good Result] With This Free Trial
Example: Connect With Other Entrepreneurs With This Free Trial
- [Product]: $0 For One Month
Example: The Home Buyer’s Resource: $0 for 1 Month
- Find Out What [Product] Can Do For You
Example: Find Out What ProfitsVault.com Can Do For You!
- [Get A Good Result] – Start Now for Free!
Example: Save Your Marriage – Start Now for Free!
Video Tutorials
- The Five-Minute Guide to [Getting a Benefit]
Example: The Five-Minute Guide to Fixing Cracks In Your Steering Wheel
- A Crash Course in [Some Topic]
Example: A Crash Course in Training For An Ultra Marathon
- The [Topic] Demo That Will Blow You Mind
Example: The Lure-Tying Demo That Will Blow Your Mind
- [Topic] Made Easy
Example: Making Money On Etsy Made Easy
- [Topic], Explained (In Just Three Minutes)
Example: Conversion Testing Explained
- The Step-By-Step Process for [Getting Some Result]
Example: The Step-By-Step Process For Target Training Your Deaf Dog
- How to [Get Some Result]
Example: How To Get Into Graduate School
Gear Lists And Buyer’s Guides
- The [Type of] Buyer’s Guide
Example: The Marathon Runner’s Shoe-Buying Guide
- The [Number] Tools Every [Person] Ought To Be Using
Example: The Seven Tools Every Online Marketer Ought To Be Using
- Save Time and Money With These [Type of] Tools
Example: Save Time and Money With These Writing Tools
- What The World’s [Best Type of Person] Use to [Get a Good Result]
Example: The Plugins The World’s Best Bloggers Use to Get More Traffic
- [Number] [Type Of Resources] You Never Knew Existed
Example: The 15 Bodybuilding Supplements You Never Knew Existed
- The [Type of Person’s] Ultimate Resource Guide
Example: The Career-Builder’s Ultimate Resource Guide
Cheat Sheets
- The [Topic] Cheat Sheet
Example: The Business Accounting Cheat Sheet
- The Handy Dandy Guide to [Topic]
Example: The Handy Dandy Guide to Losing 10 Pounds
- The Essential [Topic] Guide
Example: The Essential Home-Birthing Guide
- The Printable, Hang-able [Type Of] Cheat Sheet
Example: The Printable, Hang-able Social Media Traffic Cheat Sheet
- [Number] Tips For [Getting a Good Result]
Example: 17 Tips For Eating a Diabetes-Friendly Diet
- [Get a Good Result] With These [Number] Easy Steps
Example: Get Rid of Back Pain With These 7 Easy Steps
Infographics
- The Surprising Way [Something Works]
Example: The Surprising Way Your Metabolism Works
- [Number] Facts and Figures For [Group]
Example: 15 Facts and Figures For Social Media Marketers
- A Sobering Look at [Topic] [Statistics, Data, Etc]
Example: A Sobering Look At Drug Addiction Statistics
- The Art and Science of [Topic]
Example: The Art and Science Of Building Muscle
- A Close Look At [Topic]
Example: A Close Look At Cancer
- The Amazing Benefits Of [Some Topic]
Example: The Amazing Benefits of Coconut Oil
Multipart eCourses
- The Five-Step Guide to [Getting a Benefit]
Example: The Five-Step Guide to Getting a Promotion
- The Seven Secrets of [Getting a Benefit]
Example: The Seven Secrets To Younger Looking Skin
- One Week to [Getting Some Good Result]
Example: One Week To a Beautifully Landscaped Yard
- The Three Day Crash Course For [Getting a Good Result]
Example: The Three Day Crash Course For Creating a Bestselling Product
- Five Things You Need to Know About [Topic]
Example: Five Things You Need To Know About Grooming Your Poodle
- Three Easy Steps [To a Good Result]
Example: Three Easy Steps to Securing Your Computer
- Seven Surefire Ways to [Get a Good Result]
Example: Seven Surefire Ways to Slim Your Thighs
Membership Sites
- The [Type of] Vault
Example: The Marketer’s Vault
- An Intensive Yearlong Guide to [Topic/Benefit]
Example: An Intensive Yearlong Guide to a Better Marriage
- [Topic]-osophy or [Topic]-ology
Example: Moneyosophy
- [Topic] University
Example: Dog Training University
- [Topic] 101
Example: Copywriting 101
- The Comprehensive Guide to [Topic]
Example: The Comprehensive Guide To Getting Into Medical School
- The [Topic] Club
Example: The Social Media Marketer’s Club
Webinars
- Your [Type of] Questions Answered
Example: Your Home Remodeling Questions Answered
- [Number] [Niche] Experts, [Time Period]: This is [Topic] Simplified
Example: 5 Financial Experts, 2 Hours: This is Retirement Planning Simplified
- Watch This Live [Type of] Demo
Example: What This Live Carburetor Cleaning Demo
- [Niche’s] Top Experts Discuss [Topic]
Example: Copywriting Top Experts Discuss How to Craft the Perfect P.S.
- How to Install [Software, Electronics, Etc]
Example: How To Install WordPress
- Learn [Some Topic]
Example: Learn To Speak French
- Become a [Type of] Expert
Example: Become a Wet-Sanding Expert
Miscellaneous
- The 15-Minute [Topic] Consult
Example: The 15-Minute Fitness-Competition Consult
- Get Your Free [Type Of] Critique
Example: Get Your Free “Curb Appeal” Critique
- Get Your Five Toughest [Type of] Questions Answered
Example: Get Your Five Toughest Marketing Questions Answered
- Personalized [Type of Plans]
Example: Personalized Training Plans For The Ultra Marathoner
- Group Coaching For [Getting Some Result]
Example: Group Coaching For Becoming a Better Writer
- Improve [Some Desirable Thing]
Example: Improve Your Relationships With Your Children
- Learn [Topic/Skill] With This Live Demo
Example: Learn To Build a Raised Flower Bed With This Live Demo
- Test Your [Topic] Knowledge
Example: Test Your Bible Knowledge
- What Do You Know About [Topic]?
Example: What Do You Know About Balancing Your Diet?
- The [Type Of] Toolkit For [Getting Some Result]
Example: The Newlywed’s Toolkit For Developing a Deeper Relationship With Your Spouse
- The [Type of] Discount Club
Example: The Organic Gardener’s Discount Club
Conclusion
You just uncovered 101 lead magnet ideas, plus I’m betting this list sparked another dozen or more ideas. So what’s next? Pick ones and get to work creating Headlines and Subheadline!
But, before you do, if you already have a list read this…
IMPORTANT: It’s worth noting that lead magnets are NOT exclusively to be created for building new lists, but also for monetizing existing lists.
In other words, while you should create lead magnets as “ethical bribes” to convince people to join your list (or those on your main list to join a segmented list)…
…you should ALSO send out lead magnets to your existing subscribers to presell an offer.
The purpose of a lead magnet is to get leads, right? Actually, the purpose goes beyond that. The purpose is to get ORDERS. Don’t lose sight of that. A lead doesn’t make you money unless he or she buys something.
Some of the ideas listed previously in this file are great options for getting people to JOIN your list while others might serve your niche better as freemiums to presell your existing subscribers.
There is no reason why you can’t
have the best of both worlds.