10 Persuasion Marketing Tactics which you can use in your promotion

The thing about creating effective capture pages is you need to get into your
prospective buyer’s “head” so to speak and start thinking about what “they’re” looking for and why “they” need your product. You basically have two seconds to capture their attention and you have to be unique in how you do that. For instance, your headline needs to “speak to them”.
It must get their attention quickly. Below are some videos to help you make
capture pages better.

Remember: More important is how to sell than what do you sell.

People are nothing if not predictable. Let me give you an example: If you say to someone, “You’ve got a great job.” They will invariably tell you why it’s NOT great. But if you tell them, “You’ve got a lousy job.” They will tell you why it’s actually an excellent job.

Knowing the triggers you can use to activate certain behaviors in prospects can help tremendously increase your conversions and your bottom line. 

That’s why I’ve compiled ten slightly sneaky methods to get your audience to do your bidding – or stated another way, here are ten strategies to get the public to buy your product and share your message with the world.

1) People crave entertainment like they crave air, and they always need more of it. A good analogy is a caffeine – in the beginning, the smallest amount of caffeine can give you a nice little buzz. But the more caffeine you use, the more you need to achieve that same buzz level.

Entertainment is no different. The movies of the ’40s weren’t fast-paced enough for people of the ’60s. The music of the seventies can’t compete with the music of the ’80s. The comedy of the ’90s seems tame compared to the comedy of now. Why is that? Because entertainment is constantly having to turn up the intensity to get the same reactions from the audience. People want more and more exciting stuff, and if you can build excitement and entertainment right into your product, you’ve got a hit.

Your first assignment: Write no more than 200 words of something entertaining about your product. Do the research and find some celebrity or event you can to connect with your product/service.

2) Speaking of entertainment, people LOVE controversy. So build a controversial website, blog, forum, product line, podcast, YouTube channel, etc., and watch people flock to it. You’ll get free publicity everywhere as people either promote you or flog you in social media, forums, and other blogs across the net. 

And as a marketer, you could capitalize on both sides at the same time if you wanted to be sneaky about it. For example, you might build two websites on each far, far end of the political spectrum and let them slug it out online. Anything that is perceived as a polar opposite could work, such as God-fearing vs. Atheist, protecting wildlife from loggers and miners, etc.

Or build controversy into your product from the start. For example, “How To Use Tax Loopholes, So You Don’t Pay Your Fair Share Of Taxes.” Is it legal? Yes. Is it fair? No. Or how about toy guns for children? Some parents love them, many hate them, and all will have something to say about it, which drives more traffic to you. 

An info product that teaches men how to get women into bed on the first date could be highly controversial if spun correctly. “How To Meet, Bed And Ditch Women In 3 Hours Or Less.” Yikes. Guaranteed, it would sell and sell big. Just be prepared for the fire raining down from the female sky.

Your second assignment: Write no more than 200 words of something controversial about your product. Think about how you can connect it with something controversial.

3) This one’s really sneaky – carry on a conversation between two people about how great a product is. This could be in a forum, posts on a blog, or even if it were to “come up” during an interview about something else. The point, of course, is not to appear as though it’s a promotion. Yeah, I know; pretty sneaky.

4) People like to follow, as in “follow the leader.” 

 If someone is seen as a leader and that leader uses ABC products, it will be easy to get the followers to use ABC products.

As a marketer, you can use this in one of two ways – either become a leader yourself or get your product into the hands of leaders and make sure people find out about it.

Your third assignment:

1. Find some influencers who use your product.
2. Connect your product with them.
3. Write no more than 200 words of something about it. 

Also, you can try this strategy for long-term success.

1. Find influencers in your niche.
2. Join all their social accounts
3. Comment on their posts regularly
4. Join their newsletter
5. Read what they promote and buy what you can afford.
6. After 5-6 months, contact them.

By the time they are familiar with all your activities, they will start promoting your products. ( this is a recommendation, not a long term assignment)

5) Speaking of following, people follow the confident person. They’re attracted to confidence like bees to honey. So if you don’t have confidence, don’t show it. 

These articles may help you to increase your confidence and overcome imposter syndrome.  

Get ready for a more confident you! Part One

https://mylifewithnodrugs.com/confident-2/

Get ready for a more confident you! Part Two

https://mylifewithnodrugs.com/confident-3/

Get ready for a more confident you! Part Three

https://mylifewithnodrugs.com/confident-4/

Get ready for a more confident you! Part Four

https://mylifewithnodrugs.com/confident-5/

Get ready for a more confident you! Part Five

https://mylifewithnodrugs.com/confident-6/

4 Habits That Will Make You Feel Confident and Positive

https://mylifewithnodrugs.com/4-habits-feel-confident-positive/

Imposter Syndrome – 70% of people face it at some stage of their life. Are you one of them?

https://mylifewithnodrugs.com/imposter-syndrome/

6) Take it away. Whatever your product is, please find a way to take it away from the potential buyer in the following cases. There’s a limited number. Or the offer is ending soon. Or perhaps they’re just plain NOT supposed to have it, so you tell them NOT to buy the book, but you drop hints of just how powerful it is.

People do not like to be left out. This works well in the IM niche, and it works even better in any non-marketing savvy niche.

7) People work harder to get something for nothing. Weird but true. What else explains someone who masters a gambling system or studies racehorses just to bet? If your product promises huge returns for a small effort, it will sell. 

When creating your copy, make it appear as though the very act of purchasing your product is a giant leap towards attaining their goal. Of course, you’re honest that there is work involved, but you make the first step seem so enticing that they feel they’ve practically achieved their dream simply by buying the product.

Your fourth assignment:

1. Think about how your product/service will save people’s time 
2. Think about how your product/service will save people’s money 
3. Write no more than 200 words of how your product will save people’s time and money 

8) People get seduced by stories. BIG TIME. Think of the man sitting cross-legged, playing the flute while a cobra sways hypnotically to the music. This can be you hypnotizing your audience through storytelling, both written and verbal. 

Entire courses have been written about using storytelling in marketing. A good story creates thoughts and images in your prospect’s head that seem to originate from the prospect, not from you. And a really great story causes the audience to feel the emotions and desires that come from these thoughts and images. So, bottom line, get good at storytelling and then use your skill to weave mesmerizing stories throughout your marketing. To do it, you must start with your 

Your fifth assignment:

1. Write the personal story and connect it with your product
2. Find some story you can connect with your product
3. Write the copy relating the story and the product

9) People buy dreams, not just once, but over and over again. Why is it a camper who will buy every camping gadget out there? Why will a golfer purchase every golfing book written in the past 20 years? Why do Internet marketers buy WSO-type-products sometimes at the rate of 3 and 4 a day?

This is why a list of actual buyers is so hot – if these people bought once, they would very likely buy again and again. You can continue to create products and promote products to this list, and as long as their dream remains alive, they will continue to buy. Perhaps it’s the act of purchasing that makes them feel they are one step closer to realizing their dream. Thus five purchases put them five steps closer, and ten purchases put them…

You can get sneaky with this one as well. Create several somewhat similar products and then let them compete with each other. It could be surprised how many customers purchase two or more.

Your sixth assignment:

1. Reread the last week’s training.
2. Find with the biggest desire and benefit of your product offer.
3. Write no more than 200 words of how your product will transform your prospect’s life.

10) People actually WANT to believe. So make it real. Make it believable. Help them along. Show some negative with the positive. Did you know that testimonials are far more effective if they mention something NEGATIVE? For example: “I wasn’t crazy about the title of this course and thought it was going to be just a rehash, but it turns out it was exactly what I needed. Using this information, I’ve been able to ___ and ___ and achieve ___.” Make it believable.

Your seventh assignment: Write a testimonial using a positive approach

Take this seriously

Do the assignments from the pieces of training.

If you do the assignments, you will have confidence and be familiar with every type of promotion over time. In addition, you will know how to create pages that will bring you more conversion and sales.