1 Find Your Niche
In the first issue, you find your “why.” It is big enough to motivate you never to quit.
In this issue, we will find your niche.
Why do you need a niche?
When you start a business, it is crucial to differentiate yourself from the competition.
To do this, you should find a specific business niche and serve your target audience.
What is the target audience?
They are your potential customers. With your product/service, you solve people’s problems and desires.
Therefore, the target audience is the people with these problems/desires.
When you find your target audience, you can create /improve your products/services and tailor your offers, marketing, and emails campaigns to their desires. Therefore, finding your target audience is essential to effective product development, marketing, and the overall business strategy.
To solve the problems in life, customers are willing to pay. They will pay more if their pain is more significant.
For example, if you have a cold, you will buy some teas, painkillers, and supplements.
But if you need brain surgery, you will try to find the best surgeon, and you are prepared to pay a lot.
So your job today is to find the niche.
What is the niche?
A niche is an area of interest of your target audience or product group.
An example of the niche would be gardening; the product group example could be IT devices. People search on the internet for both niches because they want to solve their problems in both of them. They are either looking for information on the subject to help them solve their problems themselves or looking for physical products to help them solve them.
According to the Oxford dictionary, a niche market is a small, specialized market for a particular product or service.
People who are searching for gardening might be willing to pay money for solving their problems with plants. Likewise, people searching for IT devices may be looking for information, but they are far more likely to buy IT devices.
How to find the right niche market?
You need to find a niche market with
Easily identifiable customers and
A large potential market
The biggest mistake many affiliates and business owners made was to find the product to promote first. They don’t know anything about the niche market and waste their time and money until they realize no one is interested in their product.
If you want to be successful, you must start searching for a profitable niche market where people are willing to pay money to solve their problems and buy your product.
If you are a beginner or affiliate marketer, you need to be successful in learning.
You can’t expect to start earning overnight. Think of your first campaign as a learning experience that can pay you a lot of money. When you learn the basics, you will probably start promoting many products in the future, which may increase profits.
So you need to know how to build your first online campaign. You need to learn many things and do a lot of work.
You can promote in every niche market you want. However, it would help if you found the first product in the niche you are familiar with.
So if you choose a profitable niche that you have no interest in, you will fail because you know anything about the niche, and you find it boring. For example, someone tells you investment is a super profitable niche.
It would be best if you learned about it to promote it, and because you are not interested in it, we can guarantee you you will not have results.
Bottom line: If you’re a beginner, we would strongly recommend building your first campaign about something you’re familiar with and passionate about!
Now let us start
A business niche is a focused area of a broader niche market where businesses can operate and differentiate themselves from the competition.
Follow these steps to find the right business niche for you.
1) Start your search for the niche by answering these questions honestly, and you’ll be on the right track!
-What do you love and are passionate about?
– Are there rabid buyers who’re likely to buy products from you.
– Can you easily find people who are super passionate about the topic or hobby you love, and you are passionate about
-Do you have enough knowledge about it and you are willing to learn more
-Can you spend 10+ hours a week working on it for the foreseeable future?
-Are people willing to spend money on this hobby or niche? ( we will teach you how to find this)
-Is it a flooded market?
Here are some tips on how to start searching for the niche and what niche you should be targeting?
Take the example of bodybuilders. Serious bodybuilders buy a ton of stuff.
They buy supplements, healthy food, books, equipment…
So you can find various products to sell as a business owner or an affiliate, and they will pay you because they purchase a wide range of products regardless of the price.
Did you get a sense of what do you need to search for? You must ask yourself if there are passionate buyers in the niche you want to promote
When you will finish
Make a list of topics you like and market you want to go after
Start adding your ideas to your list!
2) Your next task will be to find a profitable niche regarding your list of topics.
Here is the list of the most profitable niches in general. If you are interested in some other niche, we strongly recommend researching and seeing if you can find profitable affiliate programs within these niches. This means people pay a lot to solve their problems in that niche market.
1. Beauty
2. Make Money Online
3. Fitness
4. Health and Wellness
5. Self-Improvement
6. Hobbies
7. Pets
8. Outdoor Survival
9. Fashion
10. Gadgets
11. Investment
12. Loans
How to become an authority in your niche market?
These niches are way too broad. Instead, it would be best to focus on a specific topic (niched down) to become an authority in your niche market.
Did you remember the example of a cold and brain surgery?
What do you think is the first reason why people pay a lot for brain surgery?
Because brain surgeons are rare, and you can’t choose between a lot of them.
So if you want to charge a lot, you must become an expert and offer a unique product/service in your niche market.
That is why you must niche down and become an expert in that niche.
For example, niches down for
Health and Wellness are
Diet and Weight Loss,
Diet and Weight Loss for Women
Diet and Weight Loss for men
Diet and Weight Loss for women under 40
Diet and Weight Loss for women under 60
Keto Diet
Vitamin based diet
Detox Diet
Healthy Eating;
Vegetarian food
Snacks
Quit Smoking;
Quit smoking with pills
Quit smoking with a vape
Are you get a sense of what I am talking about?
You will want to choose a niche that you are interested in and would like to work in. Do not be one who selects the niche because it is a trending and hot market. Instead, be prepared to stay ahead of the curve. Some trends are interesting and exciting and can be quick moving, while some are not sustainable. For example, Olympics games and elections allow you to be in business until the event is over, and you need to find another profitable niche after it.
On the other side, evergreen niches are more sustainable, and you can run your business in them for years.
To find a profitable business niche, you have several options.
1) Sign up for https://www.brandbuilders.io/niche-list/ and get the list of profitable niches
Don’t take this spreadsheet as the only option. Many niches are not mentioned here. So you got only 1400+ of more than thousands of niches.
2) Go to Quora.com
Put your keyword in the search bar.
See how many questions do you see about the topic and how many answers they got. In this way, you will know if people are interested in the subject, and you will get an idea of what words people use regarding your niche.
If there are a lot of questions, a lot of people are interested in the topic.
If there are many answers, many people want to promote products on services related to that keyword.
3)Go to Soovle.com
to find what people search for on the more significant search engines, not only on google.
Take some of the new niche keywords from quora and enter them into Soovle’s main search bar. Soovle will give you a lot of keyword list suggestions from each relevant search engine. In this way, you will get more ideas on what is popular and what people buy.
You will get a closer idea of what to promote and what people want to buy.
4) You can Get Suggestions From Forums too.
Forums are a great source for finding a profitable niche. BoardReader.com is a free keyword tool. It scours forums for recent blog posts about your niche.
If you enter your keywords into the search box, it will show multiple threads and the public’s latest discussions.
5) Check if the niche is profitable
You need customers and traffic to drive sales. Without them, you aren’t getting any commissions.
You must find what people want. Then, you must check the trend in your niche.
You must follow the money. If many advertisers advertise the product, that’s a sign of a profitable market.
To check if your niche has buyers ready to pay for the products you want to promote, go to Google, and put the keyword in the search bar.
See how many people advertise with sponsored ads on that keyword.
Do the same on Amazon too. See how many products and books Amazon sell related to that niche.
Do the same with Udemi too. See how many courses sell related to that niche.
To check the trend, go to
Google trends will show you the trend and comparison of markets ( niches)
You can change the period and country and you can see the trends about your niche in the past and now
Find The Keywords
An essential step in discovering your niche market is to identify the keywords customers are typing into the search engines to search the products and topics related to your niche market. This will help you know the customers’ pain points and their problems and need to be solved.
You can grab the maximum number of targeted customers searching for products and services directly related to your niche if you know the right keywords. This will also help you earn a substantial profit by tailoring your campaigns with the most searched keywords.
There are many free and paid tools to find the right keywords.
All of the free tools offer limited options. (several searches a day)
I will recommend you to start with this free tool https://neilpatel.com/ubersuggest/.
Read this newsletter carefully and find your niche. Don’t expect to find it this week. I was looking for my niche for months.
It is easy to find a board niche, but the hard part is to niche it down.
Everything looks profitable, and you ask yourself why I should niche down
The answer is money. If you want to earn more, you need to be an expert in your field and know everything about that market, follow the trends, communicate and follow the influencers in that market, and so on.